EP 129: How to Hit 400% ROI in 90 Days using SEO w/ Thomas Phillips

As AI starts to dominate every corner of the internet, does SEO still matter? It’s easy to think “no” because the historic algorithms are gone. But SEO isn’t dying. It’s evolving. And Thomas Phillips has figured out how to maximize SEO in the AI era.

After building and selling 17 online businesses, Thomas swears search has been the quiet engine behind all of them. In this episode, he shares tips for writing the kind of content that people (and Google) actually care about, why backlinks still matter, and how a small move in rankings can turn into a big jump in sales.

He also gets into the unglamorous admin side of the business (think clean books and SOPs) that is necessary if you want to sell your business instead of being stuck running it forever.

In this episode

00:00 Introducing Thomas Phillips

03:08 The Value of SEO in Modern Marketing

03:57 Thomas’s Journey into SEO

08:46 Building and Selling Online Businesses

14:19 The Importance of SOPs and Clean Accounting

20:39 Advanced SEO Strategies and AI Integration

29:45 The Role of Backlinks in SEO

31:16 Tips for Improving Website Rankings

31:47 Building a Winning SEO Strategy

32:04 Maximizing ROI with Keyword Optimization

35:01 The Importance of Conversion Rates

37:12 Collaborating with Conversion Experts

38:42 Case Studies and Success Stories

44:23 Exploring New Ventures and Investments

46:01 Networking and Learning from Mentors

51:45 High-Value Lead Generation

57:02 Wrapping Up and Contact Information

About Thomas Phillips

Thomas Phillips has been building and selling online businesses since he was a teenager. 17 exits later, he’s still hooked on the game.

He now runs DTC SEO Agency out of Austin, helping direct-to-consumer brands grow organically without throwing money at ads and is busy launching his newest project, Feel30, an online TRT clinic.