You know that friend who’s done a little bit of everything and somehow made it all work? That’s Jason Kutasi.
In this episode, Gabe and Jason swap stories about building (and rebuilding) businesses, taking hits, scaling wins, and navigating the madness of affiliate marketing, Facebook ads, and even kids’ books.
Jason gets real about the $1.26M loss he personally covered, what Facebook’s policy team really thinks about edgy ads, and why he ditched video for static images powered by AI (and lipstick). It’s part war story, part strategy sesh, and part therapy for anyone who’s ever had a campaign tank overnight.
They also dig into agency life, creative testing, media buying philosophy, and the difference between running ads like an operator… and running them like a cowboy with nothing to lose.
In this episode
[01:20] “Maybe it’s my midlife crisis… or too much Yellowstone.” From tech founder to cowboy boot enthusiast, Jason unpacks the shift.
[08:00] The presell page that changed everything
[11:45] Why Jason went with Yahoo Gemini over Facebook
[15:35] How children’s books helped him stay stable (and under Facebook’s radar).
[17:06] “I was $1.26M in the hole… my dad told me to pull the plug.”
[22:15] For long-term stability, GDN is better than Facebook.
[23:25] Why Jason choose an agency model over affiliate, and how it increased results across the board.
[30:32] Why Jason uses static images over video.
[36:53] Creative media buying strategies utilizing AI.
[41:45] Jason’s new theory: Stop finding winning elements and start finding winning ads. Jason shares a game-changing mindset shift on how he approaches creative testing.
[49:50] Why Jason doesn’t always trust the data and how gut feel still has a seat at the table.
[56:58] Jason talks about future plans, what he really wants from his agency, and why tinkering is non-negotiable.
Key Takeaway
Success in media buying doesn’t come from chasing every shiny object. It comes from understanding the details that will get real results.
Whether that’s the color of lipstick in a static ad or knowing when to walk away from volatility, Jason’s approach is all about control, clarity, and calculated risk.
About Jason Kutasi
Jason Kutasi is a performance marketer turned agency founder who’s helped scale campaigns across affiliate, e-commerce, and telemedicine.
He’s exited startups, cracked forgotten ad platforms, and lives for the dopamine hit of a clean, high-converting landing page.
Advanced Affiliate Mastermind
June 26th/27th San Diego California
https://advancedaffiliate.com/
Connect with Jason Kutasi
X: @JasonKutasi
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