Most affiliates jump to the next “hot” offer when campaigns stall, never realizing how close they are to massive scale. In this episode, Kyle Malin breaks down the keys to building profitable lead gen campaigns that last and how minor tweaks can turn losers into winners.
You’ll hear real talk about why most media buyers are lazy with creative, why testing everything still matters, and how to dig into data (state, region, time of day, etc) to find hidden profit. Kyle Malin shares the process that’s taken him to $25k+ days and why chasing new verticals is killing your momentum.
In this episode:
00:00 – Intro
03:08 – Kyle Malin’s background and how he got started online
07:10 – Why copywriting is the most underused superpower in media buying
08:32 – Using AI for copy while keeping ads authentic
10:48 – Most affiliates are lazy — doing 10% more goes a long way
11:33 – Why you should max out working campaigns while they’re hot
15:04 – Lead gen vs VSL scaling (and why feedback loops matter)
20:29 – Testing data: regional & time-based optimization
24:44 – Stacking offers and Meta’s changing algorithms
28:13 – “Testing is overwhelming, but $1.5k burned on data pays off fast.”
32:09 – Tactical Facebook advice: tweaking bid/cost cap for breakthrough scale
39:45 – AI video, UGC, and never hiring actors again
45:11 – News Break scaling tips
49:28 – Advice for new affiliates: what to ignore, what to obsess over
Key Takeaway
Stop switching offers every week. Pick a niche, dig into the data, and test relentlessly – down to state, region, and even time of day. Hit up new networks for alternative offers before giving up. Creative is king and AI can help, but only if you edit, test, and sound human. Scaling comes from relentless iteration, not wild jumps. Most affiliates quit right before breakthrough.
About Kyle Malin
Kyle Malin is a lead gen specialist who went from making $500 on Facebook Marketplace to $25k+ days in rev share campaigns. With a background in copywriting and a knack for dialing in AI-driven creative, he’s all about squeezing profit from “dying” campaigns and building systems that work at scale, not just one-off wins.
Connect with Kyle Malin
Telegram: @kmal1818
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Watch Video Version On YouTube Here
