If you’ve ever thought running an agency was the ticket to freedom, this one’s going to make you pause.
Hunter Code started out in dropshipping until he got screwed by a shady agent, which ended his dropshipping career with a ton of chargebacks. He moved onto agency life (which he hated) before finally carving out a lane in affiliate and legal lead gen.
In this episode, Hunter shares his testing philosophy, why creating swipe kits from the ads library leads to big wins, and how he’s using AI-powered UGC for the next phase of his business.
In this episode:
03:18 First hustles: recycling grandma’s cans and trying to monetize Blogspot
05:13 Dropshipping wins, shady suppliers, and the chargeback storm that ended it
22:26 The real cheat codes: networking and learning copywriting
28:26 Is education still worth it? Hunter’s take on the degree vs. skills debate
31:22 Why copywriting is the skill no one talks about (and how it changes creatives)
33:49 Networking at events, making calls, and finding direct buyers who actually pay
36:13 “Stop aiming for 10/10 creatives”: Why 7/10 at scale doubled Hunter’s revenue
43:32 Testing, optimizing, and why offer + creative beats fancy campaign structures
48:21 Direct buyer deals, unique verticals, and how AI-driven ads fit in
51:07 Final thoughts
Key Takeaway
It’s not the campaign structure that matters; it’s the creative, the copy, and your willingness to test relentlessly.
Agencies come and go. Offers rise and fall. But the ability to write a strong message and get scrappy with buyers will keep you in the game.
About Hunter Code
Hunter Code is a performance marketer and built a business in legal lead generation after bouncing through dropshipping disasters, agency headaches, and affiliate experiments.
These days he runs a team of media buyers, digs deep into direct-buyer deals, and cranks out AI-driven creatives at scale.
Connect with Hunter Code
E-mail: hunter@chadadvertising.com
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